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At the end of the day

Client: Premier Inn
Brand: Premier Inn

We have launched Premier Inn's first ever 60 second advert, introducing a new focus on  Premier Inn’s ‘Good Night Guarantee’, which guarantees guests a good night’s sleep or their money back.  

The advert, featuring Lenny Henry, is part of a new marketing campaign targeting both leisure and business guests by showing a variety of different situations where you would choose to stay at a Premier Inn, creating a deeper emotional connection to the brand for consumers.

The advert, which shows a range of customers; including families, groups of friends and business teams arriving back at a Premier Inn hotel exhausted after a big day out, but happy in the knowledge that they have a great night’s sleep ahead of them.
 

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