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  • sven
  • pear tin
  • naked apple

ün-established since 1882

Client: COS Brands
Brand: Kopparberg Cider

This May, we launched a multi-million pound, multiplatform advertising and marketing campaign for our premium client, Kopparberg Cider entitled ‘ün-established since 1882’.
 
As part of this campaign, the brand have also pioneered a ground breaking partnership with Spotify and Last.fm that sees these two music platforms working together with a brand for the very first time.
 
Kopparberg is a brand that has always done things differently and through this innovative campaign, the brand is celebrating the people who share this approach to life. Kopparberg believes in following your passions rather than the herd and it’s the people who have the courage and creativity to do things differently and disregard the norms that make the world a more interesting place. These people are the ün-established.
 
Kopparberg was first discovered in the UK by opinion-forming consumers who adopted the brand and supported it from the grass roots. In return, Kopparberg has supported exhibitions, galleries and bars set up by like-minded alternative-thinkers. This creativity remains an essential part of the Kopparberg brand.
 
Drawing on Kopparberg’s Swedish heritage, the ad was set and shot in Stockholm. It captures the spirit of being ün-established by showing the viewer contrasts of tired stereotypes versus contemporary Swedish collectives showcasing their talent in an unconventional way. Featuring in the ad and also providing the title track are the upcoming Swedish band, Fredrik playing their evocative track ‘Chrome Cavities’ while deep in a forest during a secret gig.
 
The concept was directed by the highly-acclaimed Owen Harris who most recently directed BAFTA award winning TV series Misfits and the much-lauded BBC comedy drama, ‘Holy Flying Circus’.
 
As part of the ün-established since 1882 campaign, Kopparberg has pioneered a partnership with Spotify and Last.fm which will be the first time these two music platforms have worked together on a project led by a brand. The app which is unique to Kopparberg, combines intuitive data from Last.fm with the streaming capabilities of Spotify to create the first playlist generator of its kind, focused completely on festivals. The app, which will only be accessible via the KopparbergUK Facebook page, introduces the user to new music and allows them to quickly and easily create specific playlists tailored to their musical taste which they can then share with their friends adding a fantastic benefit to the existing 110,000 Facebook fans of the brand.
 
To further their strong association with music Kopparberg will have presence at over 15 festivals and major events across the UK this year including a renewed partnership with The Warehouse Project; plus stages at Field Day, Apple Cart and Rockness.
 
To substantiate the campaign message this autumn, Kopparberg will bring a series of events to key cities across the country to showcase ün-established talent through a series of workshops, exhibitions and parties. More detail on these events will be revealed later in the year.
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