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The Mirror

Client: National Media Museum
Brand: Life Online Exhibition

In 2012 we created a ground-breaking digital project for the c which illustrates what your life online says about your personality, based on pioneering research from the University of Cambridge Psychometric Centre.

‘The Mirror’ compares social online activity with a database of 6.5million to reflect to users which aspects of their personality are most strongly exhibited online. 

The initiative forms part of the National Media Museum’s ‘Life Online’, the world’s first museum gallery dedicated to exploring the social, cultural and technological impact of the internet and World Wide Web. ‘The Mirror’ explores the idea that as more of our lives are lived online, the Internet becomes a representation of our true selves; a reflection of who we really are.

The reflection analyses online activity through social media, such as Facebook, and suggests a percentage score based on how open, conscientious, extrovert, agreeable or stable users are. It also gives them a short breakdown of how that personality trait affects them. This is visualized as an interactive, bespoke, animated “reflection” that users can share and download.

The Mirror was developed with Cambridge University researchers using The Big 5 Personality System created over 20 years ago. The System is used by academic psychologists for personality research and in recruitment for business. By comparing each individual’s results with a database of 6.5 million people, a scientifically accurate personality breakdown is generated.

Take a look at the case study to learn more.
 

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