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Believe in Magic and Sparkle

Client: M&S
Brand: M&S

RKCR/Y&R have created a magical two minute film for Marks & Spencer which launched on 6th November 2014.
 
A beautiful, fantasy, fashion romp starring Rosie Huntington-Whiteley as our heroine. We follow her on an adventure through a whirlwind of favourite fairy-tales, including Alice in Wonderland, Little Red Riding Hood, Aladdin and The Wizard of Oz. Rosie is joined on her journey by the dashing David Gandy with a special cameo appearance from Helena Bonham Carter. Using the end-line, ‘Believe in magic and sparkle’, the film is set against ever-changing fantastical backdrops, including snow-clad forests and gingerbread houses, while showcasing M&S’s range of lingerie, accessories, food and party wear available in stores this Christmas.
 
Mark Roalfe, Chairman and Executive Director said; ‘Magic and sparkle is what M&S brings to the nation every Christmas. This year’s film is a beautiful fashion-fantasy romp through our favourite fairy tales.’
 
Created by Pip Bishop and Chris Hodgkiss at RKCR/Y&R and directed by Johan Renck with a score by Guy Farley through Native Music Supervision, this is a treat for all of those who believe in a bit of magic at Christmas time…

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