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Club Lloyds

Client: Lloyds Banking Group
Brand: Lloyds Bank

Challenge

Club Lloyds saw the launch of a brand new kind of current account from Lloyds Bank. The fully integrated campaign was the largest since Rebrand and required us to land multiple product messages.

Solution

Club Lloyds was a current account that added up to more than the sum of its parts, with up to 4% interest on balances, benefits like magazines and cinema tickets and special rates on savings and mortgages for Club Lloyds customers. These benefits were wrapped up with the proposition ‘more than just a current account’.

Results

We took on the wheel and spoke approach to land and communicate the product’s multiple benefits.
From TV & VOD, cinema, press, a huge digital and social focus, bespoke outdoor formats and more, the creative brought Club Lloyds to life and really showcased the benefit of being a member.

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