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  • Vodafone Families

Families

Client: Vodafone
Brand: Vodafone

Challenge

Mobile technology may play a major role in modern family life, but it can also cause major headaches over data allowance and costs.

We needed to show how Vodafone could help take the worry out of data usage and bring families closer together (within reason!).

Solution

We created a cross-media campaign to launch documentary-style ads that featured real British families. The ads promoted Vodafone’s new Red+ plan - that allows a family to share data allowance on their smartphones and tablets with one simple bill.

The campaign showed how the Red+ plan could save families money, hassle and even the odd squabble or two.

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