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  • Modern Slavery

Modern Slavery

Client: Home Office
Brand: Home Office

Challenge

Raise awareness of the problem of modern slavery in the UK so that people could spot the signs and help eradicate it.

Solution

Through a cross media campaign and a heavyweight TV campaign we challenged the preconception that Modern Slavery is only a problem found in third world countries. We made people realise slavery is much closer to home than that.

Result

Calls to the helpline increased by 87% during the campaign period and the campaign had a reach of 3.9 million people on social media.
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