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  • M&S Emporium

Emporium

Client: M&S
Brand: M&S

Challenge

How can we showcase the latest A/W 12 fashion trends in an upbeat, positive and differentiated way and launch the new brand proposition of ONLY M&S.

Solution

We created an oversized fashion Emporium, showing the glamourous backstage scenes behind a fashion show and then the final glorious reveal of many women in different key seasonal pieces.

Result

65% of M&S top customers are likely to go instore to see the collection and discover the trends for themselves.
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