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Local Journalism

Client: BBC
Brand: BBC Local

Challenge:
The challenge was to make people appreciate the value and impact of local journalism and the BBC’s provision of it.

Solution:
Using a compelling manifesto and intimately shot visuals we reminded audiences about the significance and variety of local events that shape their worlds and make them feel closer to their local area. In the spirit of being truly local, bespoke edits featuring regionalised content were created for each of the BBC English news regions.

Result:
At this stage results are yet to be confirmed.

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