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Easter

Client: Marks and Spencer
Brand: M&S Food

Challenge
Showcase M&S’s breadth of completely delectable, innovative and exclusive Easter treats available this spring.

Solution
Bring sumptuous chocolate delights, delicious roasting joints and tasty hot cross buns to life, using the memorably mouth-watering ‘Adventures In’ style.

Result
Highest likability scores across the easter executions since the beginning of the campaign. Easter egg sales were up 10.4%, with the biggest selling lines those featured on the ad. Also, hot cross buns were up an impressive 12%.

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