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  • Rethink Everything
  • Rethink Everything Man

Rethink Everything

Client: Lombard Odier

The highly visual and provocative “Rethink Everything” campaign, aims to challenge economic and business preconceptions and encapsulates the philosophy that Lombard Odier has used to successfully guide its clients through 40 financial crises over 220 years.

A new manifesto film, to run on www.lombardodier.com encourages the viewer to ask new questions,  and aims to confound expectations and challenge conventions – encapsulating Lombard Odier’s own philosophy and its fresh approach to marketing in the international high finance sector.

Fabio Mancone, Lombard Odier’s EVP and Chief Branding Officer, said: “Our brand philosophy is bold and thought-provoking. Since 1796, we have constantly evolved and ‘Rethink Everything’ perfectly encapsulates the spirit of Lombard Odier and our approach to the industry and culture.”

Richard Jonestone, Managing Partner (Content) at RKCR/Y&R, said: “Lombard Odier is a highly regarded and trusted global wealth and asset manager, that has successfully guided its clients through 40 financial crises. With this carefully crafted multi-dimensional campaign, we aim to engage a global audience with the bank’s pioneering spirit.”

CREDITS

Art Director - Martin Reed

Copywriter - Jonny Durgan

Editorial Director - Henrietta Thompson

Managing Partner - Richard Johnstone

Account Director - Sofia Sarkar

Agency Producer - Martin Caulfield

Director/Production Co - Hogarth

PR - FTI Consulting

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