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  • sports ground
  • inside
  • Looking out
  • holding the torch
  • passing the torch

Olympic Torch Relay: The Train

Client: Lloyds Banking Group
Brand: Lloyds TSB Sponsorship

We have launched our first 60second TVC since the launch of ‘For the Journey’ this week. This was designed to highlight all the ways LTSB are bringing London 2012 closer to you. Through National School Sport Week which helps over 4 million school kids get active and try a new sport every year. The Local Heroes programme that provides funding and support to young Olympic and Paralympic hopefuls. The chance of becoming a torchbearer in the Olympic torch relay and last but definitely not least, LTSB are giving all their customers the chance to win tickets to the event of a lifetime. You will see some familiar faces in this ad with appearances from every character that we have ever created and a few new ones too - Our winner, Jason,  from the LTSBme competition!

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