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Marketing to Legacy Books

25 November, 2014 - Source: The Financial Services Forum

Legacy books sit like a mirage in the desert. A back book of customers, who may not even know they...

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Turning Customers into Fans

03 December, 2014 - Source: One Two Four

For all travel, transport and leisure brands - j oin Sandra Peat, Director of Strategy at ONE TWO FOUR, the UK's...

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Succeeding in the Reputation Economy

04 December, 2014 - Source: The Financial Services Forum

In recent years corporate reputations have come under severe pressure, particularly in the financial services sector. This poses particular challenges...

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