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iLife

08 December, 2017 - Source: Havas Creative Group

Would you date a robot? 27% of millennials say they'd consider it...

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The Future is FeMale

19 September, 2017 - Source: Havas Creative Group

The end of gender? Havas' latest Prosumer Report - a global study into gender issues of 12,000 people across 32 countries - suggests the future may be gender-neutral.

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Understanding Gen Z: the first digital natives

13 October, 2016 - Source: Foolproof

Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. They are true digital natives, and were just nine years old when the first gen iPhone was released back in 2007. These are people who have never had the pleasure of...

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Developing a user experience strategy

25 July, 2016 - Source: Foolproof

User experience design strategy – with its outside-in philosophy and toolkit – has emerged as a strategy planning process for reconnecting a business and its brand values with real customer wants and needs; and then driving alignment through a team and across the siloes of an organisation. Here you’ll find...

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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When UX meets AI

25 February, 2016 - Source: Foolproof

Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about how AI will weave itself into user experience...

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What is Experience Design?

17 February, 2016 - Source: Foolproof

Every man-made thing creates a human outcome through its usage: every pen, every sandwich, every pair of shoes, every web page, every call-centre script…everything.

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Branding in a post-digital world: Values

28 January, 2016 - Source: Studio Output

(Part three of six – read the introduction).   A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest.

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Branding in a post-digital world: Purpose

25 January, 2016 - Source: Studio Output

(Part two of six – please read the introduction).   Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’.

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Apple Pay and loyalty

01 December, 2015 - Source: Foolproof

This report examines the mobile payments market and the opportunities created by Apple Pay and the Apple ‘Wallet’ to link rewards and mobile payments more seamlessly.We look closely at consumers’ misgivings with traditional loyalty schemes, as well as the role that mobile can play in transforming the retail experience.The report...

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