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What our kids can teach us? Purpose over Persuasion

22 September, 2014 - Source: Animl

Richard Neville, founder of Animl, talks about the need for brands to focus on purpose rather than persuasion. 

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Global Retail Innovations Report No. 8

16 September, 2014 - Source: Saatchi & Saatchi X

Welcome to the latest Saatchi & Saatchi X Global Retail Innovations Report, now in its 8th edition.

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How brands can stop losing and start winning in grocery.com

12 September, 2014 - Source: DLKW Lowe

By Simon Goodall , Chief Strategy Officer at Lowe Open (part of DLKW Lowe) - a behaviour-driven activation agency embracing the convergence of shopper, digital and direct marketing.

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JWT Austerity Index Q2 2014: Property Woes Push Brits to Extremes

09 September, 2014 - Source: JWT

 Three out of five Britons believe that London is doomed to become ‘a ghetto for the super-rich’. This is one of several provocative findings that have surfaced in JWT’s latest Austerity Index report, revealing the frustrations and fears for the future of a nation still fighting the grip of austerity.

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JWT take a glimpse into some of the industry’s most strategic minds

05 September, 2014 - Source: JWT

JWT partnered with the APG – The Account Planning Group, the industry’s not-for-profit organisation run by members for the wider community of advertising strategists, to produce a campaign promoting their latest event, “Big Thinking on Strategy”. JWT London created a campaign to see what ‘Big thinking looks like’.

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Real men do shop… they just do it differently

03 September, 2014 - Source: BWP Group

So as Kellie Maloney plans her return to the world of boxing, the biggest question on her mind will be ‘What am I possibly going to wear, I must go shopping?’.    Only a year ago, all that would have been on Kellie’s (formerly Frank’s) mind would have...

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Connecting with the heart and mind of the male retail shopper

29 August, 2014 - Source: Saatchi & Saatchi X

It’s interesting to look back at our reports over the years on men’s shopping behaviour, simply to see how much has changed in little more than a decade. As we know, technology has had a significant bearing on the way people shop, but it’s still easy to make assumptions on...

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Confessions of a dis-engaged shopper

22 August, 2014 - Source: Table 19

How do you engage a rapidly growing customer base and increasingly fashion-conscious male shopper?

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SpotTable19 - Back to Skool

19 August, 2014 - Source: Table 19

The back-to-school season is fast approaching (it's already arrived from a retailer's perspective). With parents turning their attention from beach holidays to stationery the focus is on cost-saving, planning ahead and electronics.

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