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How to become an unstoppable launch machine

06 July, 2015 - Source: Five by Five

Research we commissioned at the beginning of 2015 revealed that UK product launches are failing to deliver on the consumer excitement around them. 74% of people feel excited about new product launches, but only 28% could name a product launch they remembered. The question is, why?

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B2B Summit: What's the story?

01 July, 2015 - Source: Bray Leino

The 2015 B2B Marketing Summit was both the biggest ever, and oversubscribed. Clearly, B2B marketing as a discipline in its own right is a hot topic right now, writes Pete James, Bray Leino's B2B Creative Head.

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SpotTable19 - Getting under the skin of a brand

30 June, 2015 - Source: Table 19

It's never enough for a brand to simply talk about its values. Consumers want to see what they're buying into and need brands to prove their worth to them. In this week's issue we look at how some brands are gaining their customers' trust.

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Why Remarkable Experiences matter in Retail

26 June, 2015 - Source: Table 19

In our blog post from March this year , our Seb talked about the importance of satisfying customer needs in order to create Remarkable Customer Experiences – something that is at the core of everything we do here at Table19.

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Boomers Vs Millennials

26 June, 2015 - Source: Above+Beyond

A+B take a look into the the attitudes and beliefs shared by the Millennials and Boomers, as well as where they differ.

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SpotTable19 - Different ways to do good

23 June, 2015 - Source: Table 19

A brand's committment to making a difference doesn't have to happen on a large scale. Some are proving their worth by coming up with smaller, and sometimes highly creative, solutions that tackle big picture issues.

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Your ‘Top 5’ Business Books?

18 June, 2015 - Source: Norvell Jefferson

I have never been one to read business books, but staring at the shelf where I keep my most-used sources of inspiration, it prompted the thought. “What would be your top 5?” 

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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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SpotTable19 - Doing a bit of good

16 June, 2015 - Source: Table 19

Consumers want brands to stand for something and make sure their actions are truly reflective of their values. While implementing environmental and sustainability initiatives still prove your company's worth , there are other ways to draw consumers' attention to your brand's ethos.

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Who is really being innovative in marketing?

15 June, 2015 - Source: Atomic London

Every company must innovate but innovating and being innovative are not the same. Being innovative is a habit, present in the muscle memory of a company – the way to do things and not simply just doing them. Genuine innovation is not a department, a project, a write off or...

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