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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: Y&R London

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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A VOTE OF NO CONFIDENCE FOR THE MARKET RESEARCH INDUSTRY?

08 May, 2015 - Source: McCann Manchester

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...

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‘Binge & Purge – how to try and get people to please, please drink responsibly.’

26 November, 2014 - Source: The Gate

‘Everything in moderation – especially moderation.’ Appropriately, the origin of that battle cry for excess all areas is a little hazy. It’s like History woke up after a particularly big night out and thought ‘Why was that a good idea? Who was it in the pub that ordered the flaming...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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Adoption and fostering

12 April, 2013 - Source: Kindred

 

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Agency Remuneration

03 April, 2014 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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Are you being a good parent to your brand?

19 May, 2014 - Source: The Gate

Christy Stewart-Smith (Managing Director at The Gate) on whether brand owners are giving their brands the best possible opportunities in life.

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Balancing the traditional vs. digital spend in retail. The Animl view.

05 November, 2014 - Source: Animl

As Christmas approaches, retail continues to evolve. But how does this impact concerns about balancing traditional and digital media spend? Animl looks at how to strike this balance and how to unite consumer interactions wherever they are.  

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Brand Futures

06 August, 2012 - Source: Dragon Rouge

Brand Futures is a methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success. The process involves a combination of brand auditing, insight and foresight to establish a set of long-term visions for the future of the brand(s) in question. We then...

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