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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: RKCR / Y&R

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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‘Binge & Purge – how to try and get people to please, please drink responsibly.’

26 November, 2014 - Source: The Gate

‘Everything in moderation – especially moderation.’ Appropriately, the origin of that battle cry for excess all areas is a little hazy. It’s like History woke up after a particularly big night out and thought ‘Why was that a good idea? Who was it in the pub that ordered the flaming...

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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A Non-white Paper for Diversity in the Ad Industry

11 January, 2016 - Source: Havas Creative Group

INFLUENCER: Lisa de Bonis, Strategy Partner at Havas London, on the importance of diversity in the workplace

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

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Adoption and fostering

12 April, 2013 - Source: Kindred

 

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Advertising on social networks to top $23bn this year

20 April, 2015 - Source: CHEETHAM BELL

The amount of advertising spent on social networks will top $23bn in 2015, with a 33.5% increase YoY.

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Agency Remuneration

03 April, 2014 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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