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SpotTable19 - Back to Skool

19 August, 2014 - Source: Table 19

The back-to-school season is fast approaching (it's already arrived from a retailer's perspective). With parents turning their attention from beach holidays to stationery the focus is on cost-saving, planning ahead and electronics.

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Small Clever idea - Wateraid

19 August, 2014 - Source: Table 19

Our Small Clever pick of the week...

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If nobody speaks of remarkable things

18 August, 2014 - Source: Table 19

Crap in crap out, right? We've all heard it a thousand times, especially working in an agency. And of course, it makes sense. Especially when it comes to briefing in a new project. If you hand out loads of uninspiring paperwork and promptly read it out verbatim in...

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Why challenger brands cut through

18 August, 2014 - Source: Bray Leino

Any brand that doesn’t occupy the top spot in its sector could conceivably be described as a challenger; but that’s only part of the story.

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Challenger Brands: How to Gain an Unfair Advantage

18 August, 2014 - Source: Beattie McGuinness Bungay

This article outlines how BMB are helping challenger brands gain an unfair communications advantage through strong strategy, spirit and speed. 

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Small Clever idea - EE

15 August, 2014 - Source: Table 19

Our small clever pick of the week is perfect for summer festival goers...

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SpotTable19 - Get out while you can

12 August, 2014 - Source: Table 19

Whether it's the House of Peroni , Rekorderlig's Summer Garden , or On Blackheath by John Lewis, brands are never short on delivering seasonal experiences. This week we've rounded up a few who want to keep us out the house for those final weeks of summer...

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The role of comedy in advertising

11 August, 2014 - Source: Fold7

Comedy remains the largest genre at the Edinburgh Festival Fringe, accounting for 34% of all performances this year. Our Head of Planning, David Howard, and Creatives Dan Fryer and Gate Lambert consider the use of comedy in advertising.

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Where There’s A Will There’s A Way: Understanding Motives to Drive Behaviour Change

07 August, 2014 - Source: Linstock Communications

Individuals experience multiple pressures and forces when deciding how to act in situations. These forces that are either driving movement toward a goal or blocking movement toward a goal.

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Developing brand advocacy through creative technology

07 August, 2014 - Source: Knit

Creating digital experiences to engage, inspire, inform and influence your audience at the right time in the right place is key to gaining brand advocacy. In the ever-changing world of creative technology, brands are now more than ever able to connect instantly with audiences.

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