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Content Highlight of the Week: Blah Airlines

24 October, 2014 - Source: Red Bee Media

 It's an old advertising trick to promote your product by dramatising the poor performance of a fictional competitor. But in this week's highlight, Virgin America has taken the technique to a whole new level combining pure realism and some odd illustrative representation to present the full unadulterated horror...

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IS IT CONTENT, OR IS IT JUST AN AD?

22 October, 2014 - Source: Red Bee Media

Every week the content marketing ninjas at Red Bee seek out and write about the most noteworthy example they can find of the craft.

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Great communications are a dialogue

22 October, 2014 - Source: Kindred

 

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CONTENT HIGHLIGHT OF THE WEEK: JAGER ON ICE

17 October, 2014 - Source: Red Bee Media

This week's main highlight features a rock band from London playing a gig on a not-quite-stable iceberg in sub zero conditions just off the coast of Greenland.

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Mobile Video Booming Whilst Search is Falling

16 October, 2014 - Source: Fox Kalomaski Crossing

Mobile video is the most popular digital ad format so far this year, new research suggests. The Internet Advertising Bureau and Price Waterhouse Coopers discovered that spending on mobile videos has increased by 196%, significantly more than the majority of other digital ad formats studied....

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What does the Internet of Things mean for brands?

15 October, 2014 - Source: BWP Group

 The Internet of Things (IoT) has been gaining momentum in the marketing and tech world over the past few years. It may be new to you however, for us at BWP Group, we’ve specialised in IoT marketing solutions through clients such as British Gas, O2 Telefonica and Wyless for around...

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Higher Education: Acting like brands in a knowledge economy

10 October, 2014 - Source: Marketing Team Direct

Education like all markets is becoming fiercely competitive. Students have more true ‘buyer power’, more choice, voice and information, more means of assessing universities’ offer. All other variables from regulation to global economics and educational norms are in constant, accelerating and dynamic change. To thrive, universities and colleges must deliberately...

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CONTENT HIGHLIGHT OF THE WEEK: SARAH CLOSES THE GAP

10 October, 2014 - Source: Red Bee Media

For the past year we've reviewing the best of the week's branded video content, from any brand or agency, on our website. Now we're sharing it with you on Haystack too. Check out the back catalogue here .

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Wisdom just got hot

07 October, 2014 - Source: JWT

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave.

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Fighting fire with fire

06 October, 2014 - Source: Dinosaur

How high street retailers are using tech to fight back against online shops

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