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Understanding Gen Z: the first digital natives

13 October, 2016 - Source: Foolproof

Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. They are true digital natives, and were just nine years old when the first gen iPhone was released back in 2007. These are people who have never had the pleasure of...

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Research shows mums’ dramatically different attitudes to head lice

01 October, 2016 - Source: Bray Leino

New mums are so anxious about head lice, they’re less likely to tell the school when their children catch them.

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How context can make your products taste better

01 August, 2016 - Source: Bray Leino

Taste is a crucial factor in consumer purchase decisions. But taste is also subjective; and we can use behavioural psychology principles in marketing to influence how consumers experience it.

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Developing a user experience strategy

25 July, 2016 - Source: Foolproof

User experience design strategy – with its outside-in philosophy and toolkit – has emerged as a strategy planning process for reconnecting a business and its brand values with real customer wants and needs; and then driving alignment through a team and across the siloes of an organisation. Here you’ll find...

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Cautionary tales of #brandfail

27 June, 2016 - Source: Bray Leino

In the world of brands and branding, the fail rate for brands is greater than you’d think. This is in part because brands are part of the marketing realm that is all about perception building. Image is everything and purchase decisions are often made on the brand, not the reality...

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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The World is not Flat - SXSW Report

27 April, 2016 - Source: Knit

Jack Chalkley, Knit's Creative Technologist shares his experiences from SXSW 2016. "This year I was invited to South by Southwest Interactive in Austin Texas to speak about a Virtual Reality (VR) conservation project I was involved in last year."

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What to do when your idea goes viral

11 April, 2016 - Source: Bray Leino

So one night a few months ago, I had a silly idea, write Paul Trueman, Bray Leino Head of Social.

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A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

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When UX meets AI

25 February, 2016 - Source: Foolproof

Artificial intelligence is attracting more and more interest in the business world. It looks increasingly likely that AI software is going to find applications in the front-line between companies and their customers. So it’s probably the right time to start thinking about how AI will weave itself into user experience...

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