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FIVE THINGS TO LOOK FOR IN 2017

03 January, 2017 - Source: BBD Perfect Storm

2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which - glass half-full - means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in 2017.

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DON'T LABEL ME

14 November, 2016 - Source: BBD Perfect Storm

I get why brands started using labels. If I’m Levi’s and you’re buying my jeans, it makes sense that I should make sure everyone else knows you’re wearing Levi’s. You’re giving me money, and now you’re giving me free advertising too. It’s win-win.

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WOMEN: STILL KNOWINGLY UNDERSOLD

10 November, 2016 - Source: BBD Perfect Storm

If 2014 and 2015 marked a seismic shift in marketing to women, then 2016 has been a starkly depressing reminder that gender equality is still a long way off.

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Understanding Gen Z: the first digital natives

13 October, 2016 - Source: Foolproof

Gen Z is the post millennial generation – the eldest of whom is no more than eighteen years old. They are true digital natives, and were just nine years old when the first gen iPhone was released back in 2007. These are people who have never had the pleasure of...

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Research shows mums’ dramatically different attitudes to head lice

01 October, 2016 - Source: Bray Leino

New mums are so anxious about head lice, they’re less likely to tell the school when their children catch them.

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How context can make your products taste better

01 August, 2016 - Source: Bray Leino

Taste is a crucial factor in consumer purchase decisions. But taste is also subjective; and we can use behavioural psychology principles in marketing to influence how consumers experience it.

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Developing a user experience strategy

25 July, 2016 - Source: Foolproof

User experience design strategy – with its outside-in philosophy and toolkit – has emerged as a strategy planning process for reconnecting a business and its brand values with real customer wants and needs; and then driving alignment through a team and across the siloes of an organisation. Here you’ll find...

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ARE YOU DOING IT ON PURPOSE?

08 July, 2016 - Source: BBD Perfect Storm

I fear for purpose I really do.   Not in the personal sense of course. A life without purpose is no life at all. Unless you are a Kardashian, of course.   No, I fear for the way that brands and marketers are attempting to co-opt...

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Cautionary tales of #brandfail

27 June, 2016 - Source: Bray Leino

In the world of brands and branding, the fail rate for brands is greater than you’d think. This is in part because brands are part of the marketing realm that is all about perception building. Image is everything and purchase decisions are often made on the brand, not the reality...

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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