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Should My Brand Be Social

06 October, 2015 - Source: AgencyUK

Is your business embracing social media? AgencyUK managing director Sammy Mansourpour shares his top tips on how to create a successful social media strategy.

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Why Social Media Week needs to stop doing social media

05 October, 2015 - Source: Bray Leino

One of the best things I saw during last month’s social extravaganza in London was ‘A Series of Provocative Statements’ at the National Gallery, hosted by James Whatley of Ogilvy and his ex-client Rebecca Williams (pictured), one of many valuable sessions hosted outside of the main ‘campus’ of Victoria House.

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Else help Zapp launch Pay by Bank app

21 September, 2015 - Source: Else

This October will see the launch of the new Pay by Bank app paymark. A revolutionary mobile payment system built into your mobile banking application on your smartphone. The first banking app to take advantage of this new payment system is Pingit. This technology is immediately available to all UK bank account...

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Brands that learn and share

18 September, 2015 - Source: Animl

There’s been a lot of recent discussion about brands contributing to social purposes.That’s a good thing, but there are many ways to contribute.

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Must Try Harder. When TV advertising is back in the driving seat of campaigns it needs a definitive edge to make the grade

20 August, 2015 - Source: RKCR / Y&R

With shrinking budgets and increasing sales targets, the battle for advertising supremacy is greater than ever before. We know that TV drives footfall and generates sales but the real edge is created with TV advertising that gets people talking.

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Fashioning Behaviour Change

18 August, 2015 - Source: Dragon Rouge

Behaviour change is changing. For decades, marketers have voraciously studied theories of behaviour and change to cajole consumers and citizens into making better life choices. It’s an extremely seductive idea: that small nips and tucks in behaviour can result in large increases in happiness. The UK...

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Finding The Holy Grail: How public sector marketers can prompt behavioural change

31 July, 2015 - Source: Dog

Changing behaviour is the Holy Grail for brands and public sector organisations alike, but it begins long before campaigns or content marketing. Marketers need to take a step back and explore the shift n strategic focus and the impact of digital, factors which are fundamentally changing the rules of marketing...

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SpotTable19 - The holiday issue

14 July, 2015 - Source: Table 19

We all lead busy lives and our holiday time is precious to us. We just want things to go as smoothly as possible. How are brands addressing consumer needs to help travellers prepare for and make the most of their trip?

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Facing facts: How advertisers are reading our emotions

10 July, 2015 - Source: CHEETHAM BELL

Marketers are increasingly tapping into automated methods, such as facial coding, in an bid to measure emotional reaction to content. Katie McQuater speaks to some of the people at the forefront of this technological charge to find out more.

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SpotTable19 - The Wimbledon Experience

07 July, 2015 - Source: Table 19

The world's oldest tennis tournament has embraced digital and social this year, fulfilling some of the 10 consumer trends for 2015 . How are brands helping bring people closer to the action away from court?

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