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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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#I’ve Arrived! Royal Baby will Tweet (and perhaps get a Tattoo)

12 July, 2013 - Source: JWT

JWT have conducted exclusive research on the expectations of the nation ahead of the royal birth.

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“In this day and age is traditional direct marketing really effective?"

08 July, 2014 - Source: RAPP

"What should we be doing differently to prompt a reaction?”

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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7 things worth sharing from the CMA'S International Content Marketing Summit

27 November, 2014 - Source: Fold7

We share 7 key takeouts from the Content Marketing Association's International Content Marketing Summit 2014, which featured speakers from Google, Vice, BuzzFeed, YouTube and many more.

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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A Question of Trust

06 November, 2013 - Source: Saatchi & Saatchi

Trust. There can be no rarer and more eagerly sought out accolade in the world of brands and businesses right now than the trust of our people and of our customers.

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Above and beyond digital.

04 February, 2013 - Source: Spinnaker

  Thinking about this subject recently, I decided to cast my mind back over the standout digital/social campaigns of the 2012. And one thing that rang true for me, across many of them, was the effective use of on and offline channels at the heart of those ideas. Social...

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Adoption and fostering

12 April, 2013 - Source: Kindred

 

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