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Must Try Harder. When TV advertising is back in the driving seat of campaigns it needs a definitive edge to make the grade

20 August, 2015 - Source: RKCR / Y&R

With shrinking budgets and increasing sales targets, the battle for advertising supremacy is greater than ever before. We know that TV drives footfall and generates sales but the real edge is created with TV advertising that gets people talking.

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Fashioning Behaviour Change

18 August, 2015 - Source: Dragon Rouge

Behaviour change is changing. For decades, marketers have voraciously studied theories of behaviour and change to cajole consumers and citizens into making better life choices. It’s an extremely seductive idea: that small nips and tucks in behaviour can result in large increases in happiness. The UK...

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The Mobile Revolution

14 August, 2015 - Source: Norvell Jefferson

Recently, (digital) history was made when Google – the world's most popular search engine – drastically changed their ranking system.

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Finding The Holy Grail: How public sector marketers can prompt behavioural change

31 July, 2015 - Source: Dog

Changing behaviour is the Holy Grail for brands and public sector organisations alike, but it begins long before campaigns or content marketing. Marketers need to take a step back and explore the shift n strategic focus and the impact of digital, factors which are fundamentally changing the rules of marketing...

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SpotTable19 - The holiday issue

14 July, 2015 - Source: Table 19

We all lead busy lives and our holiday time is precious to us. We just want things to go as smoothly as possible. How are brands addressing consumer needs to help travellers prepare for and make the most of their trip?

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Facing facts: How advertisers are reading our emotions

10 July, 2015 - Source: CHEETHAM BELL

Marketers are increasingly tapping into automated methods, such as facial coding, in an bid to measure emotional reaction to content. Katie McQuater speaks to some of the people at the forefront of this technological charge to find out more.

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SpotTable19 - The Wimbledon Experience

07 July, 2015 - Source: Table 19

The world's oldest tennis tournament has embraced digital and social this year, fulfilling some of the 10 consumer trends for 2015 . How are brands helping bring people closer to the action away from court?

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How to become an unstoppable launch machine

06 July, 2015 - Source: Five by Five

Research we commissioned at the beginning of 2015 revealed that UK product launches are failing to deliver on the consumer excitement around them. 74% of people feel excited about new product launches, but only 28% could name a product launch they remembered. The question is, why?

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B2B Summit: What's the story?

01 July, 2015 - Source: Bray Leino

The 2015 B2B Marketing Summit was both the biggest ever, and oversubscribed. Clearly, B2B marketing as a discipline in its own right is a hot topic right now, writes Pete James, Bray Leino's B2B Creative Head.

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SpotTable19 - Getting under the skin of a brand

30 June, 2015 - Source: Table 19

It's never enough for a brand to simply talk about its values. Consumers want to see what they're buying into and need brands to prove their worth to them. In this week's issue we look at how some brands are gaining their customers' trust.

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