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Insights

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BREAKING THE CYCLE OF DISTRACTION

12 June, 2013 - Source: Red Bee Media

“Distracted from distraction by distraction” – TS Eliot   In recent years, neuro-scientists have been paying attention to how our cognition is changing as a result of the digital age.

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Clerkenwell Calling

03 June, 2013 - Source: AML

AML’s Tom explores his new surroundings…

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THE FIVE ACTS OF BRAND STORYTELLING

23 May, 2013 - Source: Red Bee Media

There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.

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Three Chords And The Truth - How Advertising Is Failing At The Basics

21 May, 2013 - Source: Sell Sell

American songwriter Harlan Howard once described great country music as Three Chords and the Truth...

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FKC'S ESSENTIAL GUIDE TO SURVIVING A REVOLUTION

17 May, 2013 - Source: Fox Kalomaski Crossing

UK Visitor numbers to Tunisia reached an all-time high in 2010 at 360,000. Further growth was forecast for 2011 but was dashed when the country was shaken by an uprising and the displacement of the President at the start of the Jasmine Revolution.

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Digital strategy: How to choose the right digital marketing channels

15 May, 2013 - Source: Bray Leino

Digital has definitely made life more interesting for marketers, but not necessarily easier. Choosing which of the umpteen new channels are right for your comms strategy requires insight and planning, but where do you start?

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Literally the best blog in the world, ever

10 May, 2013 - Source: Cogent Elliott

In the latest Cogent blog, Tim Pile, our Executive Chairman, ponders changes in the English language and asks if we’re literally over using some words, or changing the literal translation of others.

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BETTER THAN THE FILM

07 May, 2013 - Source: Red Bee Media

Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child.   Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the...

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FKC'S ESSENTIAL GUIDE TO SAVING BRITAIN'S HIGH STREETS PT. 1

29 April, 2013 - Source: Fox Kalomaski Crossing

Despite what people are saying the high street may not be doomed. Communities will always want a place to gather and shopping is still a favourite pastime for the average Brit. However, brands must take steps to understanding the psychology of the 'New Consumer' - they are and...

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Travel Seminar

25 April, 2013 - Source: Arena Media

On Thursday 25th April, Arena hosted a seminar at the Soho Hotel in London, covering the latest insights and thinking in travel and media.

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