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7 things worth sharing from the CMA'S International Content Marketing Summit

27 November, 2014 - Source: Fold7

We share 7 key takeouts from the Content Marketing Association's International Content Marketing Summit 2014, which featured speakers from Google, Vice, BuzzFeed, YouTube and many more.

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‘Binge & Purge – how to try and get people to please, please drink responsibly.’

26 November, 2014 - Source: The Gate

‘Everything in moderation – especially moderation.’ Appropriately, the origin of that battle cry for excess all areas is a little hazy. It’s like History woke up after a particularly big night out and thought ‘Why was that a good idea? Who was it in the pub that ordered the flaming...

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The Internet of Things

24 November, 2014 - Source: Dinosaur

Open your mind to the Internet of Things

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Should drinks brands act local or global?

20 November, 2014 - Source: Fold7

Our Head of Planning, David Howard, considers whether drinks brands should have a local or global propositioning.

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17 November, 2014 - Source: Spinnaker

Our new Insights Director, Alexandra Curley, discusses how brand humanisation and socialisation are crucial for brands to survive and thrive in a consumer insights-driven market

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Say more by saying less

12 November, 2014 - Source: Dinosaur

How visual language can help you find your voice

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Mid-range car brands. Taking the focus off price

11 November, 2014 - Source: Red Bee Media

In an increasingly price sensitive market, what are mid-range car brands doing to elevate purchase decision above cost? There's no getting away from it, the price of a new car is a big deal. For most of us it's the second biggest purchase we ever make, so cost will...

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10 November, 2014 - Source: BBD Perfect Storm

BBD Perfect Storm's Executive Planning Director, Ben Tan.

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Balancing the traditional vs. digital spend in retail. The Animl view.

05 November, 2014 - Source: Animl

As Christmas approaches, retail continues to evolve. But how does this impact concerns about balancing traditional and digital media spend? Animl looks at how to strike this balance and how to unite consumer interactions wherever they are.  

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The Perfect Storm – media fragmentation & growth

04 November, 2014 - Source: Haystack

“If we think the internet has served up some big changes, wait until the mobile and social revolution really gets going. It’s a massive change and it’s only just begun.”  Keith Weed, CMO at Unilever suggests the tides have turned and the...

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