24 August, 2011
- Source:
Omobono
The much anticipated ‘year of mobile’ really seems to have finally arrived and we’ve never been having so many conversations, both within the agency and with clients, about apps, mobile optimized sites and mobile content as we are now. To help answer some of the questions we hear from...
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01 January, 2012
- Source:
Avantgarde
What are the topic issues for 2012 concerning our business partners and consumers in the UK?
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16 January, 2012
- Source:
Red Bee Media
The Consumer Electronics Show in Las Vegas provides a key indicator of hot trends in the TV industry each year - although the final results can be hit or miss. This year has seen some particularly interesting...
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23 March, 2011
- Source:
Billington Cartmell
Video has been an advertising platform for over 100 years, with Dewars Whisky running their first cinema ad in 1899. Times have changed since then, and we are in a transitional phase where traditional above the line video advertising is finding itself less and less relevant. Online video has had...
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15 March, 2011
- Source:
Billington Cartmell
“While the tone of voice you use may be different, ultimately social media has the potential to bridge the gaps between B2C and B2B marketing, creating better value from pooled research, and as such B2Bs ignore or under-utilize the medium at their peril.”
– Matt Owen, Econsultancy
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17 June, 2011
- Source:
Radio Advertising Bureau
1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...
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23 December, 2011
- Source:
Big
From an industry perspective, there is no doubt that mobile marketing has arrived. Over the last year, it has often felt like every other column inch in the industry press has been about the latest mobile innovation or success story. Do I doubt mobile marketing’s current success? Well, no, but...
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21 March, 2013
- Source:
Kindred
Does the North-South divide exist when it comes to comms? Anastasia Scott
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08 March, 2011
- Source:
Thinkbox
Here is TV’s annual review for 2010; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. In 2010 linear TV viewing increased to the highest level since records began and linear TV ad revenue significantly outperformed the total market. The year...
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01 March, 2012
- Source:
Thinkbox
Here you can download TV’s annual review for 2011 in handy PDF form; it’s a treasure trove of facts, insight and comment about commercial TV and TV advertising over the past year. 2011 was a year in which linear TV viewing matched the record high set in 2010 whilst linear...
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