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#I’ve Arrived! Royal Baby will Tweet (and perhaps get a Tattoo)

12 July, 2013 - Source: JWT

JWT have conducted exclusive research on the expectations of the nation ahead of the royal birth.

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“In this day and age is traditional direct marketing really effective?"

08 July, 2014 - Source: RAPP

"What should we be doing differently to prompt a reaction?”

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10 CONTENT PREDICTIONS FOR 2014

22 January, 2014 - Source: Red Bee Media

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age.

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2012 Trends

01 January, 2012 - Source: Avantgarde

What are the topic issues for 2012 concerning our business partners and consumers in the UK?

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3 KEY TV TRENDS TO WATCH FROM THE CONSUMER ELECTRONICS SHOW

16 January, 2012 - Source: Red Bee Media

  The Consumer Electronics Show in Las Vegas provides a key indicator of hot trends in the TV industry each year - although the final results can be hit or miss. This year has seen some particularly interesting...

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3 Ways to Engage with Potential Customers via Push Notifications

16 July, 2014 - Source: Fox Kalomaski Crossing

New research from the Direct Marketing Association has revealed 7 out 10 people enable app’s push notifications. They discovered 34% of people choose to find out about sales and 26% prefer to hear about new product launches. Here are three ways to ensure your push notifications increase the...

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5 things that busy teams forget to do with Google Analytics

07 August, 2013 - Source: Cogent Elliott

Google Analytics is now pretty much ubiquitous – it takes quite an effort to find a site that isn't using it in one guise or another. However ‘having’ Google Analytics and ‘doing something with it’ are two different things and here are the top five basic things that I...

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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A Question of Trust

06 November, 2013 - Source: Saatchi & Saatchi

Trust. There can be no rarer and more eagerly sought out accolade in the world of brands and businesses right now than the trust of our people and of our customers.

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