We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: RKCR / Y&R

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

Read more

A VOTE OF NO CONFIDENCE FOR THE MARKET RESEARCH INDUSTRY?

08 May, 2015 - Source: McCann Manchester

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...

Read more

Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

Read more

#I’ve Arrived! Royal Baby will Tweet (and perhaps get a Tattoo)

12 July, 2013 - Source: JWT

JWT have conducted exclusive research on the expectations of the nation ahead of the royal birth.

Read more

“In this day and age is traditional direct marketing really effective?"

08 July, 2014 - Source: RAPP

"What should we be doing differently to prompt a reaction?”

Read more

7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

Read more

7 things worth sharing from the CMA'S International Content Marketing Summit

27 November, 2014 - Source: Fold7

We share 7 key takeouts from the Content Marketing Association's International Content Marketing Summit 2014, which featured speakers from Google, Vice, BuzzFeed, YouTube and many more.

Read more

70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

Read more

A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

Read more

A Question of Trust

06 November, 2013 - Source: Saatchi & Saatchi

Trust. There can be no rarer and more eagerly sought out accolade in the world of brands and businesses right now than the trust of our people and of our customers.

Read more
Your session will expire in xx.xx
Continue or Log Out