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What to do when your idea goes viral

11 April, 2016 - Source: Bray Leino

So one night a few months ago, I had a silly idea, write Paul Trueman, Bray Leino Head of Social.

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A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

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What is Experience Design?

17 February, 2016 - Source: Foolproof

Every man-made thing creates a human outcome through its usage: every pen, every sandwich, every pair of shoes, every web page, every call-centre script…everything.

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Branding in a post-digital world: Values

28 January, 2016 - Source: Studio Output

(Part three of six – read the introduction).   A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest.

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Branding in a post-digital world: Purpose

25 January, 2016 - Source: Studio Output

(Part two of six – please read the introduction).   Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’.

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In defence of industry awards: a response to Amir Kassaei

18 January, 2016 - Source: Havas Creative Group

D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness".

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PERFECT STORM'S FORECAST FOR 2016

15 January, 2016 - Source: BBD Perfect Storm

BBD Perfect Storm's Executive Planning Director, Ben Tan, shares his industry predictions for 2016.

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From 'always on' to 'always ready'

12 January, 2016 - Source: CHEETHAM BELL

It is no longer enough for campaigns to be "always on", a leading industry figure has argued: they must instead be "always ready" in a hyperconnected digital advertising landscape.

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A Non-white Paper for Diversity in the Ad Industry

11 January, 2016 - Source: Havas Creative Group

INFLUENCER: Lisa de Bonis, Strategy Partner at Havas London, on the importance of diversity in the workplace

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Apple Pay and loyalty

01 December, 2015 - Source: Foolproof

This report examines the mobile payments market and the opportunities created by Apple Pay and the Apple ‘Wallet’ to link rewards and mobile payments more seamlessly.We look closely at consumers’ misgivings with traditional loyalty schemes, as well as the role that mobile can play in transforming the retail experience.The report...

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