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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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#I’ve Arrived! Royal Baby will Tweet (and perhaps get a Tattoo)

12 July, 2013 - Source: JWT

JWT have conducted exclusive research on the expectations of the nation ahead of the royal birth.

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“In this day and age is traditional direct marketing really effective?"

08 July, 2014 - Source: RAPP

"What should we be doing differently to prompt a reaction?”

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2012 Trends

01 January, 2012 - Source: Avantgarde

What are the topic issues for 2012 concerning our business partners and consumers in the UK?

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3 Ways to Engage with Potential Customers via Push Notifications

16 July, 2014 - Source: Fox Kalomaski Crossing

New research from the Direct Marketing Association has revealed 7 out 10 people enable app’s push notifications. They discovered 34% of people choose to find out about sales and 26% prefer to hear about new product launches. Here are three ways to ensure your push notifications increase the...

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3 Ways to Improve your Mobile Strategy

19 December, 2014 - Source: Fox Kalomaski Crossing

With 2015 around the corner it’s time to start thinking about next year’s mobile strategy.  Here are a few ways you can maximize your business’s mobile presence. 

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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7 things worth sharing from the CMA'S International Content Marketing Summit

27 November, 2014 - Source: Fold7

We share 7 key takeouts from the Content Marketing Association's International Content Marketing Summit 2014, which featured speakers from Google, Vice, BuzzFeed, YouTube and many more.

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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