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Cautionary tales of #brandfail

27 June, 2016 - Source: Bray Leino

In the world of brands and branding, the fail rate for brands is greater than you’d think. This is in part because brands are part of the marketing realm that is all about perception building. Image is everything and purchase decisions are often made on the brand, not the reality...

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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The World is not Flat - SXSW Report

27 April, 2016 - Source: Knit

Jack Chalkley, Knit's Creative Technologist shares his experiences from SXSW 2016. "This year I was invited to South by Southwest Interactive in Austin Texas to speak about a Virtual Reality (VR) conservation project I was involved in last year."

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What to do when your idea goes viral

11 April, 2016 - Source: Bray Leino

So one night a few months ago, I had a silly idea, write Paul Trueman, Bray Leino Head of Social.

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A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

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What is Experience Design?

17 February, 2016 - Source: Foolproof

Every man-made thing creates a human outcome through its usage: every pen, every sandwich, every pair of shoes, every web page, every call-centre script…everything.

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The immersive world of 360° video

12 February, 2016 - Source: Knit

We’ve been anticipating 360° video going mainstream since we first got our hands on the technology early last year. Recent launches including YouTube hosting 360° video in March, and Facebook supporting it in Newsfeeds in September, appear to have finally catapulted the medium into the public domain.

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Branding in a post-digital world: Values

28 January, 2016 - Source: Studio Output

(Part three of six – read the introduction).   A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest.

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Branding in a post-digital world: Purpose

25 January, 2016 - Source: Studio Output

(Part two of six – please read the introduction).   Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’.

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In defence of industry awards: a response to Amir Kassaei

18 January, 2016 - Source: Havas Creative Group

D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness".

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