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Content Highlight of the Week: Honda's Other Side

01 November, 2014 - Source: Red Bee Media

This week's highlight is an interactive film from Honda to showcase their Type R , the racy 'other side' of the more conventional and utterly civilised Honda Civic (indeed, the Civic is a car you can trust, see 3.25 for choral corroboration).

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The retail power shift myth

30 October, 2014 - Source: BWP Group

News of the death of offline retail has been greatly exaggerated. Don’t get me wrong, offline retail is dead; well offline retail as it used to exist is dead. But only in the same sense that the fax is dead. Or the Robin Reliant. Or Jim Davidson’s comedy career.

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Stories That Scale: our new book about branded content

29 October, 2014 - Source: Brilliant Noise

Content is everything. It’s what you have to inspire the consumer, to answer their questions, solve problems, surprise, inform and delight them.

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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Why brand purpose is everything. The view from Animl.

28 October, 2014 - Source: Animl

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.

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Up close and personal

27 October, 2014 - Source: Dinosaur

How personalisation is revolutionising retail and brand strategy

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Content Highlight of the Week: Blah Airlines

24 October, 2014 - Source: Red Bee Media

 It's an old advertising trick to promote your product by dramatising the poor performance of a fictional competitor. But in this week's highlight, Virgin America has taken the technique to a whole new level combining pure realism and some odd illustrative representation to present the full unadulterated horror...

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IS IT CONTENT, OR IS IT JUST AN AD?

22 October, 2014 - Source: Red Bee Media

Every week the content marketing ninjas at Red Bee seek out and write about the most noteworthy example they can find of the craft.

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Great communications are a dialogue

22 October, 2014 - Source: Kindred

 

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CONTENT HIGHLIGHT OF THE WEEK: JAGER ON ICE

17 October, 2014 - Source: Red Bee Media

This week's main highlight features a rock band from London playing a gig on a not-quite-stable iceberg in sub zero conditions just off the coast of Greenland.

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