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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: RKCR / Y&R

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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08 May, 2015 - Source: McCann Manchester

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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Adoption and fostering

12 April, 2013 - Source: Kindred


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Advertising on social networks to top $23bn this year

20 April, 2015 - Source: CHEETHAM BELL

The amount of advertising spent on social networks will top $23bn in 2015, with a 33.5% increase YoY.

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Agency Remuneration

03 April, 2014 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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All markets are emerging: Marketing lessons for high-tech

29 October, 2013 - Source: The Craft

A look at the quest for simplicity in global brands and ways that businesses can strive for simplicity that differentiates, without oversimplifying.

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