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Boomers Vs Millennials

26 June, 2015 - Source: Above+Beyond

A+B take a look into the the attitudes and beliefs shared by the Millennials and Boomers, as well as where they differ.

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SpotTable19 - Different ways to do good

23 June, 2015 - Source: Table 19

A brand's committment to making a difference doesn't have to happen on a large scale. Some are proving their worth by coming up with smaller, and sometimes highly creative, solutions that tackle big picture issues.

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Your ‘Top 5’ Business Books?

18 June, 2015 - Source: Norvell Jefferson

I have never been one to read business books, but staring at the shelf where I keep my most-used sources of inspiration, it prompted the thought. “What would be your top 5?” 

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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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SpotTable19 - Doing a bit of good

16 June, 2015 - Source: Table 19

Consumers want brands to stand for something and make sure their actions are truly reflective of their values. While implementing environmental and sustainability initiatives still prove your company's worth , there are other ways to draw consumers' attention to your brand's ethos.

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Who is really being innovative in marketing?

15 June, 2015 - Source: Atomic London

Every company must innovate but innovating and being innovative are not the same. Being innovative is a habit, present in the muscle memory of a company – the way to do things and not simply just doing them. Genuine innovation is not a department, a project, a write off or...

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SpotTable19 - Prove your worth

09 June, 2015 - Source: Table 19

It's not enough for brands to simply push messages about their values - they must prove their worth and do it in a relevant and meaningful way. Companies and organisations are coming up with creative and innovative solutions to bring their values to life and get consumers involved...

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Top tips for SMEs and connected data

09 June, 2015 - Source: ais London

Understanding the customer is crucial in a consumer-driven business, but are SMEs getting left behind when it comes to connecting that data?

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How data is impacting content marketing

09 June, 2015 - Source: Fold7

A new report conducted by the Content Marketing Association (CMA) , in collaboration with MEC and iProspect, reveals key industry trends and how data is proving to be a goldmine for content marketers. 90% of the CMA’s members said that they were using consumer data to inform their content...

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Creative content that's cutting through the jargon

03 June, 2015 - Source: Fold7

We take a look at some of the brands that are cutting through the jargon when it comes to selling complex products and services...

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