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#I’ve Arrived! Royal Baby will Tweet (and perhaps get a Tattoo)

12 July, 2013 - Source: JWT

JWT have conducted exclusive research on the expectations of the nation ahead of the royal birth.

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22 January, 2014 - Source: Red Bee Media

This won’t be the first set of predictions you’ve read this year, but it may just be the most life changing, as 2014 is set to be the year content marketing comes of age.

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2012 Trends

01 January, 2012 - Source: Avantgarde

What are the topic issues for 2012 concerning our business partners and consumers in the UK?

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16 January, 2012 - Source: Red Bee Media

  The Consumer Electronics Show in Las Vegas provides a key indicator of hot trends in the TV industry each year - although the final results can be hit or miss. This year has seen some particularly interesting...

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03 June, 2013 - Source: HS&E ignition

Compiled by: Gordon Lott Everyone seems to have an acronym for marketing, content, social media or whatever it may be, so here are some of my thoughts on developing sustainable content and partnership strategies. There are of course lots of factors to consider, so these are just three...

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5 brands shaping the future of social commerce

10 October, 2013 - Source: The Real Adventure

 Beth Pope, Joint Managing Director

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5 things that busy teams forget to do with Google Analytics

07 August, 2013 - Source: Cogent Elliott

Google Analytics is now pretty much ubiquitous – it takes quite an effort to find a site that isn't using it in one guise or another. However ‘having’ Google Analytics and ‘doing something with it’ are two different things and here are the top five basic things that I...

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5 ways to use Instagram Direct

19 December, 2013 - Source: The Real Adventure

Callum Joynes, Social Media Executive

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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A New Years wish

23 December, 2011 - Source: Big

From an industry perspective, there is no doubt that mobile marketing has arrived. Over the last year, it has often felt like every other column inch in the industry press has been about the latest mobile innovation or success story. Do I doubt mobile marketing’s current success? Well, no, but...

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