23 May, 2013
- Source:
Red Bee Media
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.
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21 May, 2013
- Source:
Sell Sell
American songwriter Harlan Howard once described great country music as Three Chords and the Truth...
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17 May, 2013
- Source:
Fox Kalomaski Crossing
UK Visitor numbers to Tunisia reached an all-time high in 2010 at 360,000. Further growth was forecast for 2011 but was dashed when the country was shaken by an uprising and the displacement of the President at the start of the Jasmine Revolution.
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15 May, 2013
- Source:
Bray Leino
Digital has definitely made life more interesting for marketers, but not necessarily easier. Choosing which of the umpteen new channels are right for your comms strategy requires insight and planning, but where do you start?
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10 May, 2013
- Source:
Cogent Elliott
In the latest Cogent blog, Tim Pile, our Executive Chairman, ponders changes in the English language and asks if we’re literally over using some words, or changing the literal translation of others.
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07 May, 2013
- Source:
Red Bee Media
Recently on a long haul flight I decided to watch Jack Reacher, the Tom Cruise thriller based on novels by Lee Child. Now my critical tolerance levels on plane trips are unusually high, so it takes a pretty rotten film for me to be underwhelmed to the...
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29 April, 2013
- Source:
Fox Kalomaski Crossing
Despite what people are saying the high street may not be doomed. Communities will always want a place to gather and shopping is still a favourite pastime for the average Brit. However, brands must take steps to understanding the psychology of the 'New Consumer' - they are and...
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25 April, 2013
- Source:
Arena Media
On Thursday 25th April, Arena hosted a seminar at the Soho Hotel in London, covering the latest insights and thinking in travel and media.
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10 April, 2013
- Source:
Sell Sell
Today, few would argue with the notion that advertising and marketing is more more sophisticated than it has ever been. Is this a good thing?
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