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Great communications are a dialogue

22 October, 2014 - Source: Kindred

 

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What our kids can teach us? Purpose over Persuasion

22 September, 2014 - Source: Animl

Richard Neville, founder of Animl, talks about the need for brands to focus on purpose rather than persuasion. 

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How to run an Agency Pitch

19 August, 2014 - Source: Haystack

Finding an agency that is right for your brand or business can be a daunting process, but following our 5-point plan takes you through how to run an agency pitch and shares our experience, based on a decade of organising more than 300 pitches.

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Are you being a good parent to your brand?

19 May, 2014 - Source: The Gate

Christy Stewart-Smith (Managing Director at The Gate) on whether brand owners are giving their brands the best possible opportunities in life.

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Agency Remuneration

03 April, 2014 - Source: Haystack

There is a dark art in selecting your agency... and that is reaching an agreement on what you should pay them and exactly how you should pay them. Negotiating fees is often left far too late in the agency selection process. The trouble is that rarely is your requirement so...

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IS IT AN ADVERT? NO, IT'S A NATIVE AD

17 February, 2014 - Source: McCann Manchester

To complete our focus on content marketing in all of its forms this month, we take a look at the rise of yet another buzzword, Native Advertising. Digital Media Account Manager Marc Crowther digs around and discovers that the principles of content marketing and social media are even starting to...

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CONTENT MARKETING - BUZZWORD OF THE LAST EIGHTEEN MONTHS

10 February, 2014 - Source: McCann Manchester

Content marketing has been the buzzword of the last eighteen months and the lines of where content marketing starts and ends are becoming increasingly blurred. For some it sits in the domain of social media and for others it is all about creating relevant content to fuel SEO. Arguably, given...

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WHAT'S THE NEXT MUST-HAVE GADGET?

03 February, 2014 - Source: McCann Manchester

The internet of things, wearable technology and whole host of other tech buzzwords have been permeating our sub conscious over the last month as media reports from the Consumer Electronics Show (CES) in Las Vegas prepare the ground for us to want the next must-have gadget that we don't yet...

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THE ANDROID ENGAGEMENT PARADOX: CONCLUSIONS AND IMPLICATIONS

03 February, 2014 - Source: Foolproof

This report sheds light on the Android Engagement Paradox, but also covers wider themes and implications for both smartphone manufacturers and companies providing mobile apps and services.

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