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Changing the status quo

30 January, 2014 - Source: Kindred

Kindred's Planning Director, Jared Shurin, talks about the limitations of data and the importance of audience immersion for effective customer behaviour change.  

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The Obi-wan that got away…

20 January, 2014 - Source: The Gate

Christy Stewart-Smith reflects on the perils of research.

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Fighting for equality is a job for the many, not the few.

13 January, 2014 - Source: The Gate

As our new Stonewall campaign launches, Christy Stewart-Smith reflects on what it takes to change embedded attitudes.

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The mad-men are gone. But Advertising is still the Daddy.

04 December, 2013 - Source: The Gate

Why advertising is still the heavyweight of the advertising mix.

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Think you can force through a change as big as Obamacare? Think again.

18 November, 2013 - Source: The Gate

 Christy Stewart Smith, The Gate Managing Director, on Obamacare and forcing through change.

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I’d rather have the courage of your convictions

04 November, 2013 - Source: The Gate

Christy Stewart-Smith, The Gate Managing Director, on stakeholder management.

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Dear client, no one is really reading your ads

28 October, 2013 - Source: The Gate

The uncomfortable truth about body copy. By Christy Stewart-Smith

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Only a producer society can give consumers what they want

21 October, 2013 - Source: The Gate

By Christy Stewart-Smith

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Family Futures

12 August, 2013 - Source: Dragon Rouge

2030 will be markedly different from today – how will brands remain relevant and continue to delight people? Dragon Rouge has created the families of the future – a new approach to segmentation – considering groups of people, rather than just individuals. We’ve based the families on six forces that...

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Adoption and fostering

12 April, 2013 - Source: Kindred


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