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Insights

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Talking to the media

08 April, 2013 - Source: Kindred

By Emma Parrish, Senior Account Executive

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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Nothingism

05 February, 2013 - Source: Kindred

(Or I love my job, I just wish I had time to do it.) Ben Friend

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Why Twitter is a sports fan's friend

01 February, 2013 - Source: Kindred

Charity Knight

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Brand Futures

06 August, 2012 - Source: Dragon Rouge

Brand Futures is a methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success. The process involves a combination of brand auditing, insight and foresight to establish a set of long-term visions for the future of the brand(s) in question. We then...

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Mind the pay gap

05 September, 2011 - Source: Kindred

You might have heard, read or seen a bit of debate last week about a somewhat inflammatory issue known as the gender pay gap. On Tuesday evening, as part of a partnership Kindred set up with the magazine, Stylist exclusively broke figures from the Chartered Management...

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Gamification: A sprinkle of fun

01 July, 2011 - Source: BrightBlueDay

The use of game mechanics to motivate people is nothing new. But combine them with the new world of ubiquitous computing, smartphones, accelerometers, GPS, cameras and inexpensive sensors, and our whole lives can be turned into a game.

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Data in a digital world

09 June, 2011 - Source: BrightBlueDay

In the early noughties data became the dinosaur of the communications world – digital (the web, email etc) quickly became the leading channel and the rest is history... Download the full insight below.

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Procurement… Friend or foe?

17 May, 2011 - Source: BrightBlueDay

A frank look at procurement and it's changing role in today's age of austerity 

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