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Insights

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Our view on social media and the wine industry

10 May, 2011 - Source: BrightBlueDay

With a new breed of social-savvy producers and distributors and more people than ever sharing their opinions online, the balance of power in the wine industry is shifting. As these newcomers establish themselves, are the big names in danger of being left behind? And where should they be looking for...

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The imperfect store

03 May, 2011 - Source: BrightBlueDay

Having been a data planner for some 15 years, it’s heartening to see it’s not just data planners who are getting excited about data; how much there is, how secure it is, but moreover, how valuable it is.

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IS THE CONVERGENT GENERATION DISCONNECTING FOR 'ME-TIME'?

28 April, 2011 - Source: McCann Manchester

Jim Rothnie, New Business Director, asks   ‘Is The Convergent Generation Disconnecting For Me-Time?’

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Giving your customers reasons to love you

26 April, 2011 - Source: BrightBlueDay

Our Chairman takes a look at how to improve customer retention. I have been thinking about the brands we love and how to improve customer retention. Let me tell you a couple of stories. View the full story on The Marketing Donut

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iPad NAIL IN THE COFFIN OR SAVIOUR

21 April, 2011 - Source: McCann Manchester

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.

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RIGHT TIME AND PLACEMENT

18 April, 2011 - Source: McCann Manchester

On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first instance of paid product placement on British commercial TV. After the industry rumours (will Philip and Fern actually take a...

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CONVERSATION STOPPER - THE CONSEQUENCES OF THE ASA REGULATING THE DIGITAL ENVIRONMENT

24 February, 2011 - Source: McCann Manchester

On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the control of a brand or organisation. Robin Wilson, Director of PR and Social Media at McCann Manchester, wonders...

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Turning New Technologies into Must Haves

15 February, 2011 - Source: BrightBlueDay

The history of technology is full of ideas or inventions that were initially dismissed as unworkable until finally their viability became so clear it seemed silly to have doubted them in the first place.

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The Death of Anticipation

15 February, 2011 - Source: Kindred

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TECHNOLOGY TRENDS FOR 2011

10 January, 2011 - Source: McCann Manchester

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.

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