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Insights

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SpotTable19 - Remarkable Cause

05 May, 2015 - Source: Table 19

Drawing attention to a worthy cause is one thing. Wowing people enough to change their behaviour is another. Sometimes the only way to effectively convey a message is to put people in an unusual situation or show them something unexpected.

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InnovaTable19 [PART 2] A month of intrigue, surprise and insight

05 May, 2015 - Source: Table 19

We’ve talked in the past about how brands and agencies might have been guilty of using technology just for the sake of it. So, with an accusatory and inquisitive eye at the ready, we set out to discover if the latest creative technologies were making an impact on immersive customer...

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B2B buyers – when rational also means emotional

01 May, 2015 - Source: Marketing Team Direct

MTD Business Director Adam Greener explores the topic of rational decision-making in B2B marketing and the impact on engagement strategies

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CreaTable19's first issue

24 April, 2015 - Source: Table 19

Hello... So here’s to the first episode of creaTable, the parasitic big brother of the ever popular designTable. Welcome. This new format is simple - each department within Creative is going to have a stab at doing it, alternating every week, to broaden the scope and share the love....

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SpotTable19 - Newly remarkable

21 April, 2015 - Source: Table 19

How do you make listening to music via a smartphone unique? Or find a way to surprise your customers in the same shop every month? With so many brands clamouring for our attention, it's sometimes easier for people to tune out the noise. These brands have found a way to...

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The path to purchase is independent; brands should embrace this

21 April, 2015 - Source: Animl

Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation? 

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InnovaTable19 [PART 1] A month of intrigue, surprise and insight.

17 April, 2015 - Source: Table 19

Inspiration. It’s something we look for everywhere at Table19. At the start of the year we realised how many of our fantastic suppliers, experts in their respective fields, probably had things of their own going on that we could tap for inspiration. We asked them to come in to show...

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Social Media use by independent retailers research

17 April, 2015 - Source: Tangent Snowball

How independent retailers are using social to drive footfall

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Considering the customer experience – from advice to purchase – how to make it cohesive

15 April, 2015 - Source: Table 19

The days of ‘the funnel’ have gone. Of course there is still a time and place for a linear sales journey, but a seemingly gradual realisation that people don’t generally operate in a linear way has meant that marketers have had to completely reassess how they generate and convert demand...

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