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Should drinks brands act local or global?

20 November, 2014 - Source: Fold7

Our Head of Planning, David Howard, considers whether drinks brands should have a local or global propositioning.

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Say more by saying less

12 November, 2014 - Source: Dinosaur

How visual language can help you find your voice

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Mid-range car brands. Taking the focus off price

11 November, 2014 - Source: Red Bee Media

In an increasingly price sensitive market, what are mid-range car brands doing to elevate purchase decision above cost? There's no getting away from it, the price of a new car is a big deal. For most of us it's the second biggest purchase we ever make, so cost will...

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10 November, 2014 - Source: BBD Perfect Storm

BBD Perfect Storm's Executive Planning Director, Ben Tan.

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Balancing the traditional vs. digital spend in retail. The Animl view.

05 November, 2014 - Source: Animl

As Christmas approaches, retail continues to evolve. But how does this impact concerns about balancing traditional and digital media spend? Animl looks at how to strike this balance and how to unite consumer interactions wherever they are.  

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The Perfect Storm – media fragmentation & growth

04 November, 2014 - Source: Haystack

“If we think the internet has served up some big changes, wait until the mobile and social revolution really gets going. It’s a massive change and it’s only just begun.”  Keith Weed, CMO at Unilever suggests the tides have turned and the...

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Marketing to millennials: the rise of content co-creation

03 November, 2014 - Source: ais London

Co-creation makes for a happy, involved audience and a brand that trusts that audience enough to put it at the heart of its messaging.

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Content Highlight of the Week: Honda's Other Side

01 November, 2014 - Source: Red Bee Media

This week's highlight is an interactive film from Honda to showcase their Type R , the racy 'other side' of the more conventional and utterly civilised Honda Civic.

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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The retail power shift myth

30 October, 2014 - Source: BWP Group

News of the death of offline retail has been greatly exaggerated. Don’t get me wrong, offline retail is dead; well offline retail as it used to exist is dead. But only in the same sense that the fax is dead. Or the Robin Reliant. Or Jim Davidson’s comedy career.

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