19 September, 2017
- Source:
Havas Creative Group
The end of gender? Havas' latest Prosumer Report - a global study into gender issues of 12,000 people across 32 countries - suggests the future may be gender-neutral.
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18 September, 2015
- Source:
Animl
There’s been a lot of recent discussion about brands contributing to social purposes.That’s a good thing, but there are many ways to contribute.
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20 August, 2015
- Source:
Y&R London
With shrinking budgets and increasing sales targets, the battle for advertising supremacy is greater than ever before. We know that TV drives footfall and generates sales but the real edge is created with TV advertising that gets people talking.
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18 August, 2015
- Source:
Dragon Rouge
Behaviour change is changing. For decades, marketers have voraciously studied theories of behaviour and change to cajole consumers and citizens into making better life choices. It’s an extremely seductive idea: that small nips and tucks in behaviour can result in large increases in happiness. The UK...
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16 June, 2015
- Source:
Animl
The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...
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11 May, 2015
- Source:
Dragon Rouge
Travis Perkins and Dragon Rouge have been working together to explore how we will live and work in the future. We spoke to engineers, architects, academics, critics, data specialists, designers, futurologists, magazine editors, researchers and students in search for answers to questions such as: How can we help people make...
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08 May, 2015
- Source:
McCann Manchester
The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...
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07 May, 2015
- Source:
Y&R London
It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.
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21 April, 2015
- Source:
Animl
Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation?
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