07 March, 2014
- Source:
Beattie McGuinness Bungay
This article looks at ‘master mixing’ as the ultimate signifier of middle class discernment. It also explores how fashion brands are leading the way in capitalising on this trend and what retailers in other sectors can learn from their example.
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07 March, 2014
- Source:
Marketing Team Direct
Market evolution is making strategic outsourcing attractive. But before you choose your outsourcing partner, it's vital to understand important issues about your brand and business needs.
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07 March, 2014
- Source:
Marketing Team Direct
A surprising partnership between security and brand thinking may provide new and different ways to combat data worries within consumers and organisations.
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03 March, 2014
- Source:
AML
The President of Kazakhstan Nursultan Nazarbayev has offered to rebrand his country. The BBC asked AML's Ian Henderson whether it's a good idea.
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20 February, 2014
- Source:
AML
E-cigarettes are putting smoking ads back on TV – the BBC asked AML's Ian Henderson to talk about the implications.
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18 February, 2014
- Source:
Saatchi & Saatchi X
Welcome to the new Saatchi & Saatchi X Global Retail Innovations report for 2014, now in its sixth edition.
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11 February, 2014
- Source:
Red Bee Media
This blog was in danger of being derailed by Ron Burgundy quotes (addictive), so let’s start with one: ‘I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly...’
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11 February, 2014
- Source:
Linstock Communications
New research suggests that self-referencing questions increase the readership of tweets, blogs and other online communications.
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