16 July, 2014
- Source:
Fox Kalomaski Crossing
New research from the Direct Marketing Association has revealed 7 out 10 people enable app’s push notifications. They discovered 34% of people choose to find out about sales and 26% prefer to hear about new product launches. Here are three ways to ensure your push notifications increase the...
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08 July, 2014
- Source:
RAPP
"What should we be doing differently to prompt a reaction?”
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08 July, 2014
- Source:
Table 19
Since the advent of social media it’s become commonplace for a marketing strategy to involve an element of audience participation. User-generated content rewards both the brand and the consumer but we’ve moved beyond simply sharing a photo on Facebook to much more complex, collaborative experiences. Read on to discover the...
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04 July, 2014
- Source:
WPN Chameleon
Looking specifically at DRTV, our experience confirms a real shift in consumer adoption of response channels, moving away from the classic 75:25 (i.e. 75% by phone/text, 24% online and a 1% minority through post – usually existing customers). Even with the most heavily response driven “phone now” ads we’ve seen...
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25 June, 2014
- Source:
network
Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.
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23 June, 2014
- Source:
Dinosaur
The importance of emotion in driving purchase
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