30 July, 2014
- Source:
Table 19
It's that time of year where half the office is empty as we all jet off on our holidays. For those of us left behind this week's SpotTable19 looks at how businesses in the travel sector are putting personalisation at the heart of the customer experience.
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16 July, 2014
- Source:
Fox Kalomaski Crossing
New research from the Direct Marketing Association has revealed 7 out 10 people enable app’s push notifications. They discovered 34% of people choose to find out about sales and 26% prefer to hear about new product launches. Here are three ways to ensure your push notifications increase the...
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08 July, 2014
- Source:
RAPP
"What should we be doing differently to prompt a reaction?”
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08 July, 2014
- Source:
Table 19
Since the advent of social media it’s become commonplace for a marketing strategy to involve an element of audience participation. User-generated content rewards both the brand and the consumer but we’ve moved beyond simply sharing a photo on Facebook to much more complex, collaborative experiences. Read on to discover the...
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04 July, 2014
- Source:
WPN Chameleon
Looking specifically at DRTV, our experience confirms a real shift in consumer adoption of response channels, moving away from the classic 75:25 (i.e. 75% by phone/text, 24% online and a 1% minority through post – usually existing customers). Even with the most heavily response driven “phone now” ads we’ve seen...
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