We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]

Insights

Sort by

CONTENT HIGHLIGHT OF THE WEEK: JAGER ON ICE

17 October, 2014 - Source: Red Bee Media

This week's main highlight features a rock band from London playing a gig on a not-quite-stable iceberg in sub zero conditions just off the coast of Greenland.

Read more

Mobile Video Booming Whilst Search is Falling

16 October, 2014 - Source: Fox Kalomaski Crossing

Mobile video is the most popular digital ad format so far this year, new research suggests. The Internet Advertising Bureau and Price Waterhouse Coopers discovered that spending on mobile videos has increased by 196%, significantly more than the majority of other digital ad formats studied....

Read more

What does the Internet of Things mean for brands?

15 October, 2014 - Source: BWP Group

 The Internet of Things (IoT) has been gaining momentum in the marketing and tech world over the past few years. It may be new to you however, for us at BWP Group, we’ve specialised in IoT marketing solutions through clients such as British Gas, O2 Telefonica and Wyless for around...

Read more

Higher Education: Acting like brands in a knowledge economy

10 October, 2014 - Source: Marketing Team Direct

Education like all markets is becoming fiercely competitive. Students have more true ‘buyer power’, more choice, voice and information, more means of assessing universities’ offer. All other variables from regulation to global economics and educational norms are in constant, accelerating and dynamic change. To thrive, universities and colleges must deliberately...

Read more

CONTENT HIGHLIGHT OF THE WEEK: SARAH CLOSES THE GAP

10 October, 2014 - Source: Red Bee Media

For the past year we've reviewing the best of the week's branded video content, from any brand or agency, on our website. Now we're sharing it with you on Haystack too. Check out the back catalogue here .

Read more

Wisdom just got hot

07 October, 2014 - Source: JWT

On 07.10.2014, Kate Bruges, Co-Director of Talent JWT London, spoke at the IPA Talent Adaptathon. The IPA event tackled how to recruit and retain talent which is less one dimensional, more diverse, and leads to better commercial creativity. Here is the amazing speech she gave.

Read more

Fighting fire with fire

06 October, 2014 - Source: Dinosaur

How high street retailers are using tech to fight back against online shops

Read more

Why beer marketers should keep it simple and embrace conviviality

02 October, 2014 - Source: Fold7

Our Head of Planning, David Howard, discusses why beer marketers should keep it simple and embrace conviviality.

Read more

MAKE CONTENT LIKE A GIRL

02 October, 2014 - Source: Red Bee Media

 With Facebook’s Sheryl Sandberg calling for more ads that celebrate women , half of the office reading Lean In (you can guess which half), and a recent glut (or perhaps a more feminine 'flurry') of content targeting women, we thought it was apposite to draw attention to the growing...

Read more

What I wish I’d seen at #SMWLDN: 8 ways charities are owning social

30 September, 2014 - Source: Bray Leino

 Something was bugging me last week at Social Media Week, writes Paul Trueman, pictured second from right. And it wasn’t the occasional snake-oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

Read more
Your session will expire in xx.xx
Continue or Log Out