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iLife

08 December, 2017 - Source: Havas Creative Group

Would you date a robot? 27% of millennials say they'd consider it...

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The Future is FeMale

19 September, 2017 - Source: Havas Creative Group

The end of gender? Havas' latest Prosumer Report - a global study into gender issues of 12,000 people across 32 countries - suggests the future may be gender-neutral.

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Brands that learn and share

18 September, 2015 - Source: Animl

There’s been a lot of recent discussion about brands contributing to social purposes.That’s a good thing, but there are many ways to contribute.

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Must Try Harder. When TV advertising is back in the driving seat of campaigns it needs a definitive edge to make the grade

20 August, 2015 - Source: Y&R London

With shrinking budgets and increasing sales targets, the battle for advertising supremacy is greater than ever before. We know that TV drives footfall and generates sales but the real edge is created with TV advertising that gets people talking.

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Fashioning Behaviour Change

18 August, 2015 - Source: Dragon Rouge

Behaviour change is changing. For decades, marketers have voraciously studied theories of behaviour and change to cajole consumers and citizens into making better life choices. It’s an extremely seductive idea: that small nips and tucks in behaviour can result in large increases in happiness. The UK...

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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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What are the long-term forces shaping the future of the built environment and what opportunities will these create for innovation?

11 May, 2015 - Source: Dragon Rouge

Travis Perkins and Dragon Rouge have been working together to explore how we will live and work in the future.  We spoke to engineers, architects, academics, critics, data specialists, designers, futurologists, magazine editors, researchers and students in search for answers to questions such as: How can we help people make...

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A VOTE OF NO CONFIDENCE FOR THE MARKET RESEARCH INDUSTRY?

08 May, 2015 - Source: McCann Manchester

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...

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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: Y&R London

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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The path to purchase is independent; brands should embrace this

21 April, 2015 - Source: Animl

Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation? 

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