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‘The lost generation? Why aren’t more brands marketing to the over 60s?

07 May, 2015 - Source: RKCR / Y&R

It’s become accepted wisdom that brands and marketers are obsessed with extracting every pound possible from alienated Millennials while ignoring the burgeoning over-60s market.

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A VOTE OF NO CONFIDENCE FOR THE MARKET RESEARCH INDUSTRY?

08 May, 2015 - Source: McCann Manchester

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling...

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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7 great reasons for you to make Radio your medium of choice

17 June, 2011 - Source: Radio Advertising Bureau

1. Radio offers efficient targeting Radio targets audiences efficiently because different stations attract different listeners – Kerrang listeners are worlds apart from Classic FM listeners etc.This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that...

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70% feel closer to a brand when it shows that it understands them as a person

30 October, 2014 - Source: JWT

 At JWT we have been monitoring trends for ten years. Think back ten years to 2004. In 2004, we had never heard of an iPhone. Never heard of Skype. Tablets for most of us were something to be found in the medicine cabinet. There was no such thing as Facebook,...

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A North-South divide?

21 March, 2013 - Source: Kindred

Does the North-South divide exist when it comes to comms? Anastasia Scott

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Above and beyond digital.

04 February, 2013 - Source: Spinnaker

  Thinking about this subject recently, I decided to cast my mind back over the standout digital/social campaigns of the 2012. And one thing that rang true for me, across many of them, was the effective use of on and offline channels at the heart of those ideas. Social...

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Adoption and fostering

12 April, 2013 - Source: Kindred

 

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Advertising as Art

19 January, 2015 - Source: Norvell Jefferson

 I came into this business nearly 30 years ago because I loved working with creative people. Admiring their craft; in awe of the connections they made; the ability to make the everyday special. So it's great to see the designers and producers of this ad for a...

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Advertising on social networks to top $23bn this year

20 April, 2015 - Source: CHEETHAM BELL

The amount of advertising spent on social networks will top $23bn in 2015, with a 33.5% increase YoY.

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