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Changing the status quo

30 January, 2014 - Source: Kindred

Kindred's Planning Director, Jared Shurin, talks about the limitations of data and the importance of audience immersion for effective customer behaviour change.  

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The Obi-wan that got away…

20 January, 2014 - Source: The Gate

Christy Stewart-Smith reflects on the perils of research.

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Dear client, no one is really reading your ads

28 October, 2013 - Source: The Gate

The uncomfortable truth about body copy. By Christy Stewart-Smith

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Only a producer society can give consumers what they want

21 October, 2013 - Source: The Gate

By Christy Stewart-Smith

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