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Brands that learn and share

18 September, 2015 - Source: Animl

There’s been a lot of recent discussion about brands contributing to social purposes.That’s a good thing, but there are many ways to contribute.

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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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The path to purchase is independent; brands should embrace this

21 April, 2015 - Source: Animl

Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation? 

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Why brand purpose is everything. The view from Animl.

28 October, 2014 - Source: Animl

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.

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03 February, 2014 - Source: McCann Manchester

The internet of things, wearable technology and whole host of other tech buzzwords have been permeating our sub conscious over the last month as media reports from the Consumer Electronics Show (CES) in Las Vegas prepare the ground for us to want the next must-have gadget that we don't yet...

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28 April, 2011 - Source: McCann Manchester

Jim Rothnie, New Business Director, asks   ‘Is The Convergent Generation Disconnecting For Me-Time?’

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21 April, 2011 - Source: McCann Manchester

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.

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10 January, 2011 - Source: McCann Manchester

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.

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