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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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Good content makes for contented clients

01 March, 2015 - Source: Kindred

A piece from the Kindred team on what good content marketing means and some do's and don'ts...

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CONTENT MARKETING - BUZZWORD OF THE LAST EIGHTEEN MONTHS

10 February, 2014 - Source: McCann Manchester

Content marketing has been the buzzword of the last eighteen months and the lines of where content marketing starts and ends are becoming increasingly blurred. For some it sits in the domain of social media and for others it is all about creating relevant content to fuel SEO. Arguably, given...

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Why Twitter is a sports fan's friend

01 February, 2013 - Source: Kindred

Charity Knight

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Our view on social media and the wine industry

10 May, 2011 - Source: BrightBlueDay

With a new breed of social-savvy producers and distributors and more people than ever sharing their opinions online, the balance of power in the wine industry is shifting. As these newcomers establish themselves, are the big names in danger of being left behind? And where should they be looking for...

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IS THE CONVERGENT GENERATION DISCONNECTING FOR 'ME-TIME'?

28 April, 2011 - Source: McCann Manchester

Jim Rothnie, New Business Director, asks   ‘Is The Convergent Generation Disconnecting For Me-Time?’

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CONVERSATION STOPPER - THE CONSEQUENCES OF THE ASA REGULATING THE DIGITAL ENVIRONMENT

24 February, 2011 - Source: McCann Manchester

On March 1 2011, the Advertising Standards Authority (ASA) will regulate online content, including marketing activities in social media, by extending the CAP code to all online content in the control of a brand or organisation. Robin Wilson, Director of PR and Social Media at McCann Manchester, wonders...

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TECHNOLOGY TRENDS FOR 2011

10 January, 2011 - Source: McCann Manchester

The International Consumer Electronics Show (CES) is the world’s largest consumer technology trade show and educational forum. It’s one of the essential resources helping companies understand new technology and expand their businesses. Mark Jackson, Chief Technology Catalyst for McCann Worldgroup, discussed five key themes that emerged from this year’s event.

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