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TV ratings body Barb to measure online catch-up viewing

14 June, 2013 - Source: Guardian

'TV player' report including BBC iPlayer, 4oD and ITV Player planned for release by end of 2013

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Jaguar’s Desire blurs the line between entertainment and advertising

25 April, 2013 - Source: Seen It

Desire, a new short film from luxury car manufacturer Jaguar, today received its world premiere at the Sundance London film...

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Can Content Marketing Save Journalism?

19 March, 2013 - Source: Mashable

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

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Google to launch YouTube on TV

11 February, 2013 - Source: Telegraph

Google’s battle with broadcasters has stepped up a gear after the company signed a deal with Freesat to launch a...

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UK's 'hidden' £814m online economy

22 January, 2013 - Source: iab

Advertisers spent over £800m in 2012 on Online Performance Marketing activities including affiliate marketing and lead generation.

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10 Ways Brands Will Win With Content Marketing in 2013

24 December, 2012 - Source: Mashable

When Felix Baumgartner jumped from the edge of space, and ith 8 million people watching live, Red Bull showed the...

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5 Ways Digital Has Forced Agencies to Adapt

01 June, 2012 - Source: Mashable

Established agencies are competing with newer, more nimble firms founded by digital natives, and leaders in the field are inventing...

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Why Great Design Is the Future of Content Marketing

26 April, 2012 - Source: Mashable

Although it’s still early in 2012, the importance of visual storytelling is clearly one of the year’s breakout trends.

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7 Lessons From Content Marketing's Greatest Hits

12 April, 2012 - Source: Mashable

Lately, it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the...

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Not so smooth vodka advert leaves brand grovelling.

26 March, 2012 - Source: Daily Mail

A Belvedere Vodka advert went down less than smoothly than planned, leaving the company furiously back-peddling after it appeared to...

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