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UK's digital advertising spend set to outstrip all other forms

19 February, 2015 - Source: www.theguardian.com

Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate...

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Publicis-Omnicom merger talks were a ‘train wreck’, says Maurice Lévy

10 July, 2014 - Source: www.theguardian.com

Advertising group will invest in digital and become something closer to an internet company, says its chief executive

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Online Videos More Effective Than TV Advertising

29 May, 2013 - Source: Mashable

Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has...

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Google acquires news stream service Wavii

29 April, 2013 - Source: BBC

Google has acquired news stream service Wavii for an estimated $30m (£18m).

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Top 500 YouTube Brands Average 884,000 Monthly Views

24 April, 2013 - Source: Mashable

The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report.

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Beyoncé unveiled as face of H&M summer collection

22 March, 2013 - Source: Guardian

Clothing chain hopes singer will improve fortunes after Christmas slump in sales

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M&C Saatchi celebrates another record year as 'integrated approach' pays off

19 March, 2013 - Source: Independent

M&C Saatchi were yesterday celebrating another year of record revenues as they expanded beyond traditional ads into areas such as...

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Life of Pi special effects company 'to file for bankruptcy protection'

12 February, 2013 - Source: Guardian

Rhythm & Hues set to file for Chapter 11 just days after winning Bafta for work on Ang Lee's film,...

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Why It's Time to Get Excited About Digital Advertising

19 December, 2012 - Source: Mashable

On average, we’ve found that our readers actually spend nearly 50% more time on articles created as part of a...

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Ads Will Soon Follow You From One Device to the Next

07 December, 2012 - Source: Mashable

Founded in 2010, Drawbridge is using statistical methods that rely on anonymous data to track people as they move between...

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