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Music videos are billed as the next marketing star

30 May, 2013 - Source: Marketing

Product placement in music videos can be seen as a brash and expensive way to associate big brands with the...

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Should Brands Have Editorial Calendars?

26 February, 2013 - Source: Mashable

Years ago, the only brands that saw the Academy Awards as a marketing opportunity were those which advertised during the...

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Selfridges 'silences' iconic brands Marmite, Heinz, Levi's and Dr Dre for No Noise initiative

11 January, 2013 - Source: Mail Online

Selfridges is to drop their name from the familiar yellow shopping bags, as well as some of its high-profile brands,...

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The phrases that do more than they say on the tin

09 January, 2013 - Source: Independent

David Cameron's attempt to varnish a splintered coalition by saying it was not a marriage but "a Ronseal deal, it...

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YouView is sued over YourView naming dispute

27 November, 2012 - Source: BBC

UK internet TV provider YouView has been sued for trademark infringement in a dispute over the product's name.

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Get the London look! (via Spain, Italy and China)

23 November, 2012 - Source: This Is Money

The products that are less British than they claim. Shoppers who 'buy British' may not be using their pounds as...

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Pepsi found to be in breach of advertising rules after refusing to pay competition 'winner'

21 November, 2012 - Source: Mail Online

Pepsi was found to be in breach of advertising rules when the drinks giant refused to pay an angry competition...

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ITV launches major brand overhaul

16 November, 2012 - Source: Guardian

Multimillion pound rebranding will see '1' scrapped from flagship channel in biggest revamp in 11 years

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HP sauce traditionally British advert backfires

31 October, 2012 - Source: AOL Money

It seems that users are not impressed with a brand that makes a big play of being traditionally British -...

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Airport operator BAA to change name after sell off

16 October, 2012 - Source: Independent

Airport operator BAA is to change its name after nearly 50 years.

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