30 May, 2013
- Source:
Marketing
Product placement in music videos can be seen as a brash and expensive way to associate big brands with the...
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26 February, 2013
- Source:
Mashable
Years ago, the only brands that saw the Academy Awards as a marketing opportunity were those which advertised during the...
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11 January, 2013
- Source:
Mail Online
Selfridges is to drop their name from the familiar yellow shopping bags, as well as some of its high-profile brands,...
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09 January, 2013
- Source:
Independent
David Cameron's attempt to varnish a splintered coalition by saying it was not a marriage but "a Ronseal deal, it...
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27 November, 2012
- Source:
BBC
UK internet TV provider YouView has been sued for trademark infringement in a dispute over the product's name.
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23 November, 2012
- Source:
This Is Money
The products that are less British than they claim. Shoppers who 'buy British' may not be using their pounds as...
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21 November, 2012
- Source:
Mail Online
Pepsi was found to be in breach of advertising rules when the drinks giant refused to pay an angry competition...
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16 November, 2012
- Source:
Guardian
Multimillion pound rebranding will see '1' scrapped from flagship channel in biggest revamp in 11 years
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31 October, 2012
- Source:
AOL Money
It seems that users are not impressed with a brand that makes a big play of being traditionally British -...
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16 October, 2012
- Source:
Independent
Airport operator BAA is to change its name after nearly 50 years.
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