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From the Olympics to recruitment: why data can't replace human interpretation

25 February, 2015 - Source: www.theguardian.com

Eleanor Dallaway considers how statistics really work, the future of data-led team selection and the importance of retaining a human...

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UK should get 'faster and cheaper' 4G data, says Ofcom

20 November, 2014 - Source: www.bbc.co.uk

Mobile phone users in the UK can expect their 4G data bills to drop in the future, Ofcom says, following...

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Behind the scenes of IBM's Wimbledon data bunker

07 July, 2014 - Source: www.theguardian.com

IBM's near real-time Wimbledon data is powered by county tennis players from across the UK, patiently recording the dynamics of...

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Believe the hype: Big data can have a big social impact

06 May, 2014 - Source: www.theguardian.com

Annika Small looks at the diverse and new ways social organisations are increasing their power by tapping into open data

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Why big data has made your privacy a thing of the past

07 October, 2013 - Source: www.theguardian.com

Despite the efforts of European regulators to protect citizens' personal data, predictive analytics has made it too easy to piece...

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Why It's Time to Get Excited About Digital Advertising

19 December, 2012 - Source: Mashable

On average, we’ve found that our readers actually spend nearly 50% more time on articles created as part of a...

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UK website users opt in to advertising cookies

31 October, 2012 - Source: Computer Weekly

Most UK website users are choosing to allow the use of third-party advertising cookies, according to analysis of the impact...

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The agency future: Linking brands with human interaction

17 August, 2012 - Source: Guardian

A new agency construct is bringing brand development and design together, with technology at its core

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Why the Interest Graph Is a Marketer’s Best Friend

20 June, 2012 - Source: www.mashable.com

Nadim Hossain is currently the vice president of marketing at PowerReviews, a social commerce platform recently acquired by Bazaarvoice and...

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TiVo + PayPal = Click-to-Buy TV Ads

13 June, 2012 - Source: Mashable

Removing a step or two between advertising and purchasing, TiVo on Tuesday announced it has teamed with PayPal so users...

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