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Proportion of women in UK digital workforce falls to 27%

10 June, 2015 - Source: www.theguardian.com

Down from 33% in 2002, the number of women in the digital sector is expected to rise back to 30%...

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UK's digital advertising spend set to outstrip all other forms

19 February, 2015 - Source: www.theguardian.com

Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate...

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Havas chief David Jones says digital, not size, is the future of advertising

11 October, 2013 - Source: The Telegraph

Advertising companies act as a barometer for recovery, Havas’s chief tells Christopher Williams, but the source of future growth is...

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Why responsive ads are the future

12 September, 2013 - Source: The Guardian

Although single screen ads remain effective, it's time to embrace campaigns that are designed to work across multiple screens

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How traditional ad techniques continue to influence the digital landscape

12 September, 2013 - Source: Marketing

Traditional advertising techniques will continue to be an influential part of the modern digital business model, writes Paps Shaikh, European...

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Interest in interest-based ads

18 June, 2013 - Source: brand-e-biz

The IAB UK and Mediacom have launched an awareness campaign aimed at enabling consumer choice regarding online interest-based or behavioural...

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'Traditional still trumps 'annoying' digital advertising'

12 June, 2013 - Source: Marketing

Marketers should not overlook traditional marketing in the rush to become digital-led businesses as the majority of consumers currently find...

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Dove tops Cannes to Cannes list

05 June, 2013 - Source: Marketing

Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the...

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Assertive luxury groups act to make their mark on the virtual world

03 June, 2013 - Source: Financial Times

Luxury groups are asserting control of their operations in both physical and virtual worlds

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EU Online Ad Market Surpasses €24.3bn in Value

24 May, 2013 - Source: IAB

The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of...

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