10 June, 2015
- Source:
www.theguardian.com
Down from 33% in 2002, the number of women in the digital sector is expected to rise back to 30%...
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19 February, 2015
- Source:
www.theguardian.com
Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate...
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11 October, 2013
- Source:
The Telegraph
Advertising companies act as a barometer for recovery, Havas’s chief tells Christopher Williams, but the source of future growth is...
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12 September, 2013
- Source:
The Guardian
Although single screen ads remain effective, it's time to embrace campaigns that are designed to work across multiple screens
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12 September, 2013
- Source:
Marketing
Traditional advertising techniques will continue to be an influential part of the modern digital business model, writes Paps Shaikh, European...
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18 June, 2013
- Source:
brand-e-biz
The IAB UK and Mediacom have launched an awareness campaign aimed at enabling consumer choice regarding online interest-based or behavioural...
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12 June, 2013
- Source:
Marketing
Marketers should not overlook traditional marketing in the rush to become digital-led businesses as the majority of consumers currently find...
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05 June, 2013
- Source:
Marketing
Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the...
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03 June, 2013
- Source:
Financial Times
Luxury groups are asserting control of their operations in both physical and virtual worlds
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24 May, 2013
- Source:
IAB
The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of...
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