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How going pop-up helped us sell our ponchos

21 May, 2013 - Source: Guardian

Katy Isaacs and Julia Wonke, co-founders of poncho company Rainwave, started online but jumped at the opportunity to use a...

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Carphone Warehouse Pranks Shoppers With Automated Call Contest

03 May, 2013 - Source: Mashable

Carphone Warehouse is trying its hand at "prankvertising" through a series of online videos to promote the launch of the...

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RPM activates Cadbury's search for a Dairy Milk taster

25 February, 2013 - Source: Field Marketing

Cadbury launched a search for its first ever dedicated chocolate taster as part of £7m Cadbury Dairy Milk campaign 22nd...

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The Shard to be unveiled with spectacular laser show

05 July, 2012 - Source: Telegraph

Europe's tallest building will be officially unveiled in central London tonight, as the Shard is illuminated by a “spectacular” laser...

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Olympics to boost UK advertising spending, says GroupM

04 July, 2012 - Source: Research-Live

UK— Advertising spending in measured media in the UK is expected to show a 3.4% increase this year, largely due...

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Bloomingdales Will Let You Design Shoes from a Store Window

15 June, 2012 - Source: Mashable

It’s a familiar problem; you’ve scanned the shoe stores for the perfect sandals to match your new bathing suit, but...

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5 Ways Digital Has Forced Agencies to Adapt

01 June, 2012 - Source: Mashable

Established agencies are competing with newer, more nimble firms founded by digital natives, and leaders in the field are inventing...

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The World's First Invisible Ad

16 May, 2012 - Source: Design Taxi

Using hundreds of polarized sunglasses, hack LCD screens, and a terrace house in Sydney— the ad was only visible when...

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Want to strike gold at the Olympics? Don't be an official sponsor.

11 May, 2012 - Source: Independent

Major competitors of the official Olympic sponsors have begun ramping up advertising campaigns that tap into growing enthusiasm for all...

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Adverts show hard-hitting message

01 May, 2012 - Source: The Press Association

Festival-goers in Camden will be targeted by a hard-hitting campaign alerting people to the dangers of listening to loud music...

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